Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) and is held on the last Saturday of March annually, asking households and businesses to turn off their non-essential lights for one hour to raise awareness towards the need to take action on climate change. Earth Hour was conceived by WWF and The Sydney Morning Herald in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights.Following Sydney’s lead, many other cities around the world adopted the event in 2008, it wasn’t long before 35 countries and almost 400 cities and towns were part of the event. It said something compelling to the world: that the climate challenges facing our planet are so significant that change needs to be global.
Now the invitation to ‘switch off’ has been extended to everyone, Earth Hour has quickly become an annual global event. It’s scheduled on the last Saturday of every March – closely coinciding with the equinox to ensure most cities are in darkness as it rolled out around the Earth.
In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour.
But it also marked the start of something new – going Beyond the Hour to commit to lasting action on climate change.
And with the power of social networks behind the Earth Hour message, the hope is to attract even more participation so we can build a truly global community committed to creating a more sustainable planet.
You can visit the official Earth Hour website and see how you can get involved, see what others are doing, and just find out more about this momentous event!
The ‘I Will If You Will’ campaign empowers people to share a personal dare with the world by asking everyone what are you willing to do to save the planet?
The concept of ‘I Will If You Will’ centers around providing a social contract between two parties – connecting one person, business or organization to a ‘promise’ and their friends, family, customers or members to a ‘challenge’ – uniting them behind the common goal of creating a positive environmental outcome.
Take a challenge or make a challenge -
It just so happens that this year, Earth Hour falls on the Go Green Guy’s Birthday, so what will I do? At 8:30 PM my lights and televisions and all things electric will go off in my home for 1 hour. My family and I will play a board game by candle light and at 9:30 PM I will blow out the candles on my Birthday cake and celebrate another year and celebrate the future as we strive for a Greener Healthy Planet.
It’s fast approaching – so what will you do?
The Go Green Guy
“Green starts at home, what are you waiting for?”
About the Author (Author Profile)
Creator/Host of Go Green America TV
Jeff (Jf) Davis aka The Go Green Guy is from Maine
Moved to LA to follow his passion as an actor
these days he is still acting, lives in LA with his wife and two boys
an writes about Green Living for his website Go Green America TV
that will soon be a TV show!!
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