I have an admission to make, I’m in love with Louis Vuitton. I know, I know the bags are expensive and there is the status bag thing. But it’s my little green sin or at least I thought so – until a few days ago. While on the French company’s pretty ah-mazing website, ogling bags that I will never have, I came across their sustainability policies. Louis Vuitton is phenomenally green, a nice dark green I might add. Louis Vuitton has in place the 5R’s rule, Renew, Reduce, Replace, Repair and Recycle, all incorporated to reduce the companies carbon footprint. It makes me love Louis even more. Programs such as placing bee hives on the rooftops to encourage the imperiled bee population, changing light fixtures and installing special photovoltaic panels so the corporate headquarters is completely self- sufficient for all it’s electrical needs. LV encourages it’s employees to ride their bikes to and from work and have put in place bicycles for employees to use on a daily basis instead of driving cars. They are highly conscious of waste water, it is kept to a minimum and it is highly filtered at all their facilities. They donate unused scrap materials to La Reserve des Arts a special program for the artistic community. I won’t go on about their continuing efforts on sustainability and by the way I haven’t even mentioned their cooperate philanthropy. You can see it for yourself on their website.
A little history lesson, Louis Vuitton was a real man, living between 1821-1892. Before starting the iconic brand, he was appointed by Napoleon himself to be the trunk-maker for Napoleon’s wife. The Louis Vuitton label was started in 1854 in Paris.
So personally I’m feeling a little less sinful. The bags are beautiful, they last forever and the company is environmentally conscious. Tres chic! I’m showing some of the bags and beautiful photos that make me drool uncontrollably.
Category: Go Green Fashion
About the Author (Author Profile)
Melinda received her degree in Communications from Drury University. After working in marketing for many years, she refocused her career and is now a freelance writer and artist.
Melinda brings her love of fashion, beauty and the environment together to find eco-friendly clothing and products each week.
She resides in the midwest with her wonderful husband and a really great dog.
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